Services & Roles
The NHS had approached Thompson Brand Partners with a brief to create a series of videos with the main goal being to a) Education gen-z about mental health issues and b) Support them if they felt they were affected by mental health.
Our concept was to not create a traditional video series, but a set of short interactive videos, enabling viewers to not just watch but to find out relevant information in real-time.
We wanted to create a platform that our core users felt familiar with, looking at current trends and user research we decided that using short video content with supportive info aligned best with our young audience.
Our first challenge was to create the content for the platform and we had to make sure that this was watchable on mobile devices. The choice was made to film in 9:16, we created a makeshift cardboard cut-out so we could see how the end video would be seen.
The videos were shot overall several weeks and the overall look and feel were 'home-made'. We did not want the final presentation to feel too polished and wanted our audience to relate to the films they were watching.
Early in the creative phase, we took the decision to let the videography stand out the most and create a minimal UI kit that would complement the overall documentary.
Gold Roses Creative Awards
Drum Design Award (Best Website)
Design Week Awards (Best Website)