Freeview

Freeview

Freeview

Anyone

Freeview

A website for the UK’s biggest television platform, used daily by almost 18 million households ðŸ“º

dracula

Client

Freeview

Role(s)

Head of Design

The biggest TV platform in the UK

The biggest TV platform in the UK

The biggest TV platform in the UK

Inspired by the flourishing creative talent in Leeds, we created Anyone as a platform for local designers and creators to share their stories, and processes and collaborate with the local community.

The biggest TV platform in the UK

I led the effort to revamp Freeview's digital presence and strategy. Working closely with Freeview and their team, we crafted specific goals for the project:

  1. Maximize Freeview Play adoption by informing consumers about available content and how to access it.
  2. Encourage active use of Freeview Play by showcasing the breadth of available content.
  3. Foster loyalty to the Freeview platform by providing engaging and immersive content that connects consumers to the world of free TV.

These goals served as our guiding principles as we embarked on redefining the all-new Freeview online experience.

I led the effort to revamp Freeview's digital presence and strategy. Working closely with Freeview and their team, we crafted specific goals for the project:

  1. Maximize Freeview Play adoption by informing consumers about available content and how to access it.
  2. Encourage active use of Freeview Play by showcasing the breadth of available content.
  3. Foster loyalty to the Freeview platform by providing engaging and immersive content that connects consumers to the world of free TV.

These goals served as our guiding principles as we embarked on redefining the all-new Freeview online experience.

I led the effort to revamp Freeview's digital presence and strategy. Working closely with Freeview and their team, we crafted specific goals for the project:

  1. Maximize Freeview Play adoption by informing consumers about available content and how to access it.
  2. Encourage active use of Freeview Play by showcasing the breadth of available content.
  3. Foster loyalty to the Freeview platform by providing engaging and immersive content that connects consumers to the world of free TV.

These goals served as our guiding principles as we embarked on redefining the all-new Freeview online experience.

The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.

I led the effort to revamp Freeview's digital presence and strategy. Working closely with Freeview and their team, we crafted specific goals for the project:

  1. Maximize Freeview Play adoption by informing consumers about available content and how to access it.
  2. Encourage active use of Freeview Play by showcasing the breadth of available content.
  3. Foster loyalty to the Freeview platform by providing engaging and immersive content that connects consumers to the world of free TV.

These goals served as our guiding principles as we embarked on redefining the all-new Freeview online experience.

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Utilizing the Experience Design Process, I conducted a series of workshops to understand the business goals and requirements for Freeview’s new website. In addition to our organizational research, research with over 300 users allowed me to confidently define seven new website initiatives to help deliver on the objectives.

These initiatives include content rationalization, focusing on acquisition through an overhauled IA, a content-centric approach to make Freeview a rational, conscious decision, personalization driven by smart technology to encourage active purchase, use, and loyalty, a smart search feature to make it easy to find programming, a simplified "Get Freeview" journey, a TV guide to drive repeat website visits, active use, and loyalty, and product optimization to enhance product journeys. 

Utilizing the Experience Design Process, I conducted a series of workshops to understand the business goals and requirements for Freeview’s new website. In addition to our organizational research, research with over 300 users allowed me to confidently define seven new website initiatives to help deliver on the objectives.

These initiatives include content rationalization, focusing on acquisition through an overhauled IA, a content-centric approach to make Freeview a rational, conscious decision, personalization driven by smart technology to encourage active purchase, use, and loyalty, a smart search feature to make it easy to find programming, a simplified "Get Freeview" journey, a TV guide to drive repeat website visits, active use, and loyalty, and product optimization to enhance product journeys. 

Utilizing the Experience Design Process, I conducted a series of workshops to understand the business goals and requirements for Freeview’s new website. In addition to our organizational research, research with over 300 users allowed me to confidently define seven new website initiatives to help deliver on the objectives.

These initiatives include content rationalization, focusing on acquisition through an overhauled IA, a content-centric approach to make Freeview a rational, conscious decision, personalization driven by smart technology to encourage active purchase, use, and loyalty, a smart search feature to make it easy to find programming, a simplified "Get Freeview" journey, a TV guide to drive repeat website visits, active use, and loyalty, and product optimization to enhance product journeys. 

The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.

Utilizing the Experience Design Process, I conducted a series of workshops to understand the business goals and requirements for Freeview’s new website. In addition to our organizational research, research with over 300 users allowed me to confidently define seven new website initiatives to help deliver on the objectives.

These initiatives include content rationalization, focusing on acquisition through an overhauled IA, a content-centric approach to make Freeview a rational, conscious decision, personalization driven by smart technology to encourage active purchase, use, and loyalty, a smart search feature to make it easy to find programming, a simplified "Get Freeview" journey, a TV guide to drive repeat website visits, active use, and loyalty, and product optimization to enhance product journeys. 

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We crafted two distinct user journeys: one for "New to Freeview" users, offering insights into Freeview's offerings, and another for "Loyal users" focused on discovering new content within a personalized logged-in section. Each journey was designed with a unique look and feel to effectively guide users along their respective paths. 

We crafted two distinct user journeys: one for "New to Freeview" users, offering insights into Freeview's offerings, and another for "Loyal users" focused on discovering new content within a personalized logged-in section. Each journey was designed with a unique look and feel to effectively guide users along their respective paths.  

We crafted two distinct user journeys: one for "New to Freeview" users, offering insights into Freeview's offerings, and another for "Loyal users" focused on discovering new content within a personalized logged-in section. Each journey was designed with a unique look and feel to effectively guide users along their respective paths. 

A website is composed of interactive elements. We created a website that found our logo composed of interactive elements, these could then be clicked and dragged around by users to create fun little illustrations - easily sharable on social media.

We crafted two distinct user journeys: one for "New to Freeview" users, offering insights into Freeview's offerings, and another for "Loyal users" focused on discovering new content within a personalized logged-in section. Each journey was designed with a unique look and feel to effectively guide users along their respective paths. 

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Special Thanks

All the Freeview UK team, the creactive team at Catch and all the users we tested with!
 

Say Hello

Say Hello

Say Hello

Say Hello

Say Hello