GWM

GWM

GWM

GWM

GWM

Launching the Great Wall Motor groups digital presence across the whole of Australia, with an all new look and feel  🚗

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Client

GWM

Role(s)

Lead Designer

Elevating the Automotive Experience

Elevating the Automotive Experience

Elevating the Automotive Experience 

Elevating the Automotive Experience

Elevating the Automotive Experience

Embarking on a journey to redefine the digital presence of Great Wall Motor Group (GWM) in the Australian market, we delved into a partnership with Hallway, a renowned branding agency, to craft an unparalleled online experience. As a product designer, my role was pivotal in shaping the aesthetic and functionality of the all-new website, aimed at spotlighting GWM's lineup of high-end vehicles.

Tasked with a brief to encapsulate sleekness and modernity, our collaborative efforts aimed to deliver a platform that not only showcased GWM's automotive excellence but also resonated with the discerning Australian audience. This case study delves into the intricate process of product design and development, highlighting the synergistic collaboration between stakeholders and the creative prowess that underpinned the creation of GWM's captivating digital presence.
 

Embarking on a journey to redefine the digital presence of Great Wall Motor Group (GWM) in the Australian market, we delved into a partnership with Hallway, a renowned branding agency, to craft an unparalleled online experience. As a product designer, my role was pivotal in shaping the aesthetic and functionality of the all-new website, aimed at spotlighting GWM's lineup of high-end vehicles.

Tasked with a brief to encapsulate sleekness and modernity, our collaborative efforts aimed to deliver a platform that not only showcased GWM's automotive excellence but also resonated with the discerning Australian audience. This case study delves into the intricate process of product design and development, highlighting the synergistic collaboration between stakeholders and the creative prowess that underpinned the creation of GWM's captivating digital presence.
 

Embarking on a journey to redefine the digital presence of Great Wall Motor Group (GWM) in the Australian market, we delved into a partnership with Hallway, a renowned branding agency, to craft an unparalleled online experience. As a product designer, my role was pivotal in shaping the aesthetic and functionality of the all-new website, aimed at spotlighting GWM's lineup of high-end vehicles.

Tasked with a brief to encapsulate sleekness and modernity, our collaborative efforts aimed to deliver a platform that not only showcased GWM's automotive excellence but also resonated with the discerning Australian audience. This case study delves into the intricate process of product design and development, highlighting the synergistic collaboration between stakeholders and the creative prowess that underpinned the creation of GWM's captivating digital presence.

Embarking on a journey to redefine the digital presence of Great Wall Motor Group (GWM) in the Australian market, we delved into a partnership with Hallway, a renowned branding agency, to craft an unparalleled online experience. As a product designer, my role was pivotal in shaping the aesthetic and functionality of the all-new website, aimed at spotlighting GWM's lineup of high-end vehicles.

Tasked with a brief to encapsulate sleekness and modernity, our collaborative efforts aimed to deliver a platform that not only showcased GWM's automotive excellence but also resonated with the discerning Australian audience. This case study delves into the intricate process of product design and development, highlighting the synergistic collaboration between stakeholders and the creative prowess that underpinned the creation of GWM's captivating digital presence.

Embarking on a journey to redefine the digital presence of Great Wall Motor Group (GWM) in the Australian market, we delved into a partnership with Hallway, a renowned branding agency, to craft an unparalleled online experience. As a product designer, my role was pivotal in shaping the aesthetic and functionality of the all-new website, aimed at spotlighting GWM's lineup of high-end vehicles.

Tasked with a brief to encapsulate sleekness and modernity, our collaborative efforts aimed to deliver a platform that not only showcased GWM's automotive excellence but also resonated with the discerning Australian audience. This case study delves into the intricate process of product design and development, highlighting the synergistic collaboration between stakeholders and the creative prowess that underpinned the creation of GWM's captivating digital presence.

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"The overall project went so smooth, with Sam taking the lead on UX, UI and seamlessly working along side the developers. Great designer and can make a great cuppa!" 

"The overall project went so smooth, with Sam taking the lead on UX, UI and seamlessly working along side the developers. Great designer and can make a great cuppa!" 

"The overall project went so smooth, with Sam taking the lead on UX, UI and seamlessly working along side the developers. Great designer and can make a great cuppa!" 

"The overall project went so smooth, with Sam taking the lead on UX, UI and seamlessly working along side the developers. Great designer and can make a great cuppa!" 
 

"The overall project went so smooth, with Sam taking the lead on UX, UI and seamlessly working along side the developers. Great designer and can make a great cuppa!" 
 

Winona Bedford, Project Manager at Hallway

Winona Bedford, Project Manager at Hallway

Special Thanks

All those at the GWM group for the late night meetings!
 

Say Hello

Say Hello

Say Hello

Say Hello

Say Hello