Highlyte

Highlyte

Highlyte

Highlyte

Highlyte

The worlds first AI platform, helping cannabis brands across America, create compliant content đźŚż

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Client

Highlyte (By Amnesia)

Role(s)

Head of Experience
Product Owner

Helping Growing Cannabis Culture Using AI Technology

Helping Growing Cannabis Culture Using AI Technology

Helping Growing Cannabis Culture Using AI Technology

Helping Growing Cannabis Culture Using AI Technology

Helping Growing Cannabis Culture Using AI Technology

Highlyte emerged as a groundbreaking startup, revolutionizing the cannabis sector by providing invaluable assistance to canna & CBD brands in ensuring the safety and compliance of their content across various US states and advertising platforms. The vision was to develop a cutting-edge, fully automated AI platform capable of swiftly identifying any compliance issues within user brand assets.

Initially I joining as their freelance UX researcher and product designer, I embarked on a transformative two-year journey with Highlyte. Over time, my responsibilities expanded, culminating in my role as the product owner. In this capacity, I oversaw the hiring, development and management of the platform and team, navigating its growth and evolution. Working fully remote from the UK, with a team scatter across the global (US, Africa, UK and Canda).

Highlyte emerged as a groundbreaking startup, revolutionizing the cannabis sector by providing invaluable assistance to canna & CBD brands in ensuring the safety and compliance of their content across various US states and advertising platforms. The vision was to develop a cutting-edge, fully automated AI platform capable of swiftly identifying any compliance issues within user brand assets.

Initially I joining as their freelance UX researcher and product designer, I embarked on a transformative two-year journey with Highlyte. Over time, my responsibilities expanded, culminating in my role as the product owner. In this capacity, I oversaw the hiring, development and management of the platform and team, navigating its growth and evolution. Working fully remote from the UK, with a team scatter across the global (US, Africa, UK and Canda).

Highlyte emerged as a groundbreaking startup, revolutionizing the cannabis sector by providing invaluable assistance to canna & CBD brands in ensuring the safety and compliance of their content across various US states and advertising platforms. The vision was to develop a cutting-edge, fully automated AI platform capable of swiftly identifying any compliance issues within user brand assets.

Initially I joining as their freelance UX researcher and product designer, I embarked on a transformative two-year journey with Highlyte. Over time, my responsibilities expanded, culminating in my role as the product owner. In this capacity, I oversaw the hiring, development and management of the platform and team, navigating its growth and evolution. Working fully remote from the UK, with a team scatter across the global (US, Africa, UK and Canda).

Highlyte emerged as a groundbreaking startup, revolutionizing the cannabis sector by providing invaluable assistance to canna & CBD brands in ensuring the safety and compliance of their content across various US states and advertising platforms. The vision was to develop a cutting-edge, fully automated AI platform capable of swiftly identifying any compliance issues within user brand assets.

Initially I joining as their freelance UX researcher and product designer, I embarked on a transformative two-year journey with Highlyte. Over time, my responsibilities expanded, culminating in my role as the product owner. In this capacity, I oversaw the hiring, development and management of the platform and team, navigating its growth and evolution. Working fully remote from the UK, with a team scatter across the global (US, Africa, UK and Canda).

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The initial phase involved thorough market and user research to gain a comprehensive understanding of our customers' needs. Upon analyzing this data and translating it into actionable insights, it became evident that cannabis brands were facing rapid closures across America due to stringent compliance laws. Moreover, they lacked the financial resources to employ full-time staff for content monitoring, and the ambiguity of compliance laws across states further exacerbated the challenge.

To address these issues, I spearheaded a two-week design sprint in collaboration with Highlyte founders, Countey Wu and Ray Ting, both prominent figures in the cannabis industry. Leveraging tools like FigJam and Google Hangouts for remote collaboration, we devised a solution that capitalized on their extensive knowledge of cannabis compliance. The result was an AI tool capable of swiftly identifying compliance issues within image, written, and video content.

The initial phase involved thorough market and user research to gain a comprehensive understanding of our customers' needs. Upon analyzing this data and translating it into actionable insights, it became evident that cannabis brands were facing rapid closures across America due to stringent compliance laws. Moreover, they lacked the financial resources to employ full-time staff for content monitoring, and the ambiguity of compliance laws across states further exacerbated the challenge.

To address these issues, I spearheaded a two-week design sprint in collaboration with Highlyte founders, Countey Wu and Ray Ting, both prominent figures in the cannabis industry. Leveraging tools like FigJam and Google Hangouts for remote collaboration, we devised a solution that capitalized on their extensive knowledge of cannabis compliance. The result was an AI tool capable of swiftly identifying compliance issues within image, written, and video content.

The initial phase involved thorough market and user research to gain a comprehensive understanding of our customers' needs. Upon analyzing this data and translating it into actionable insights, it became evident that cannabis brands were facing rapid closures across America due to stringent compliance laws. Moreover, they lacked the financial resources to employ full-time staff for content monitoring, and the ambiguity of compliance laws across states further exacerbated the challenge.

To address these issues, I spearheaded a two-week design sprint in collaboration with Highlyte founders, Countey Wu and Ray Ting, both prominent figures in the cannabis industry. Leveraging tools like FigJam and Google Hangouts for remote collaboration, we devised a solution that capitalized on their extensive knowledge of cannabis compliance. The result was an AI tool capable of swiftly identifying compliance issues within image, written, and video content.

The initial phase involved thorough market and user research to gain a comprehensive understanding of our customers' needs. Upon analyzing this data and translating it into actionable insights, it became evident that cannabis brands were facing rapid closures across America due to stringent compliance laws. Moreover, they lacked the financial resources to employ full-time staff for content monitoring, and the ambiguity of compliance laws across states further exacerbated the challenge.

To address these issues, I spearheaded a two-week design sprint in collaboration with Highlyte founders, Countey Wu and Ray Ting, both prominent figures in the cannabis industry. Leveraging tools like FigJam and Google Hangouts for remote collaboration, we devised a solution that capitalized on their extensive knowledge of cannabis compliance. The result was an AI tool capable of swiftly identifying compliance issues within image, written, and video content.

The initial phase involved thorough market and user research to gain a comprehensive understanding of our customers' needs. Upon analyzing this data and translating it into actionable insights, it became evident that cannabis brands were facing rapid closures across America due to stringent compliance laws. Moreover, they lacked the financial resources to employ full-time staff for content monitoring, and the ambiguity of compliance laws across states further exacerbated the challenge.

To address these issues, I spearheaded a two-week design sprint in collaboration with Highlyte founders, Countey Wu and Ray Ting, both prominent figures in the cannabis industry. Leveraging tools like FigJam and Google Hangouts for remote collaboration, we devised a solution that capitalized on their extensive knowledge of cannabis compliance. The result was an AI tool capable of swiftly identifying compliance issues within image, written, and video content.

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In addition to overseeing the entire product development process, there was a crucial need to establish the brand identity and develop marketing materials. I took the lead in collaborating with other stakeholders to drive the branding initiative forward.

In addition to overseeing the entire product development process, there was a crucial need to establish the brand identity and develop marketing materials. I took the lead in collaborating with other stakeholders to drive the branding initiative forward.

In addition to overseeing the entire product development process, there was a crucial need to establish the brand identity and develop marketing materials. I took the lead in collaborating with other stakeholders to drive the branding initiative forward.

In addition to overseeing the entire product development process, there was a crucial need to establish the brand identity and develop marketing materials. I took the lead in collaborating with other stakeholders to drive the branding initiative forward.

In addition to overseeing the entire product development process, there was a crucial need to establish the brand identity and develop marketing materials. I took the lead in collaborating with other stakeholders to drive the branding initiative forward.

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As we mapped our customer journey, we devised a concise marketing campaign demonstrating our AI's power and highlighting compliance concerns. We offered a free Instagram compliance report, swiftly analyzing users' accounts and providing personalized feedback. This approach facilitated successful customer onboarding. 

As we mapped our customer journey, we devised a concise marketing campaign demonstrating our AI's power and highlighting compliance concerns. We offered a free Instagram compliance report, swiftly analyzing users' accounts and providing personalized feedback. This approach facilitated successful customer onboarding. 
 

As we mapped our customer journey, we devised a concise marketing campaign demonstrating our AI's power and highlighting compliance concerns. We offered a free Instagram compliance report, swiftly analyzing users' accounts and providing personalized feedback. This approach facilitated successful customer onboarding. 
 

As we mapped our customer journey, we devised a concise marketing campaign demonstrating our AI's power and highlighting compliance concerns. We offered a free Instagram compliance report, swiftly analyzing users' accounts and providing personalized feedback. This approach facilitated successful customer onboarding. 

As we mapped our customer journey, we devised a concise marketing campaign demonstrating our AI's power and highlighting compliance concerns. We offered a free Instagram compliance report, swiftly analyzing users' accounts and providing personalized feedback. This approach facilitated successful customer onboarding. 

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Users could swiftly upload content to our platform and receive a comprehensive compliance report within seconds, enabling them to quickly determine its usability.

Users could swiftly upload content to our platform and receive a comprehensive compliance report within seconds, enabling them to quickly determine its usability.

Users could swiftly upload content to our platform and receive a comprehensive compliance report within seconds, enabling them to quickly determine its usability.

Users could swiftly upload content to our platform and receive a comprehensive compliance report within seconds, enabling them to quickly determine its usability.

Users could swiftly upload content to our platform and receive a comprehensive compliance report within seconds, enabling them to quickly determine its usability.

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After scanning the content, the Highlyte AI accurately identified compliance issues, pinpointing their exact location and specifying the affected states and platforms. This machine learning process was undertaken by a dedicated team at Highlyte, which meticulously trained the AI model to recognize and address compliance concerns in alignment with existing laws. 

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"It’s like having an algorithm-expert robot sitting in our marketing meetings with us. And once you begin using Highlyte to better understand cannabis marketing compliance, you can’t unsee it, and the mistakes so many cannabis brands are 
making online become glaring."

"It’s like having an algorithm-expert robot sitting in our marketing meetings with us. And once you begin using Highlyte to better understand cannabis marketing compliance, you can’t unsee it, and the mistakes so many cannabis brands are 
making online become glaring."
 

"It’s like having an algorithm-expert robot sitting in our marketing meetings with us. And once you begin using Highlyte to better understand cannabis marketing compliance, you can’t unsee it, and the mistakes so many cannabis brands are 
making online become glaring."
 

On the night, the event itself was a major success with all the tickets selling out and 100+ individuals attending. The feedback from everyone was overwhelming and we couldn't be more excited and motivated to keep our anyone events going.

On the night, the event itself was a major success with all the tickets selling out and 100+ individuals attending. The feedback from everyone was overwhelming and we couldn't be more excited and motivated to keep our anyone events going.

Jesse Burns, CMO at Grasslands

Project Outcomes

$1m

in seed funding 

20+

beta test partners within the first year

Special Thanks

To the whole Highlyte team and all those late night user tester!
 

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