Actve
Actve
Actve
Anyone
Actve
Transforming the fitness landscape, revolutionizing training methods, and connecting enthusiasts with their favorite fitness creators 🏋️♂️
Client
Actve
Role(s)
Head of Product Design
Empowering Fitness: From Concept to MVP
Empowering Fitness: From Concept to MVP - Transforming the Industry with Actve
Empowering Fitness: From Concept to MVP - Transforming the Industry with Actve
Inspired by the flourishing creative talent in Leeds, we created Anyone as a platform for local designers and creators to share their stories, and processes and collaborate with the local community.
Empowering Fitness: From Concept to MVP - Transforming the Industry with Actve
Actve is a groundbreaking platform empowering fitness instructors to create and distribute online classes, while providing enthusiasts with a centralized hub to connect with trainers. I led the product design, conducting in-depth user and market research to understand the landscape, validate market fit, and define distinct persona groups.
Through iterative analysis and exploration, I uncovered insights that guided the design process. This culminated in a fully interactive Figma prototype, serving as a proof of concept. The prototype facilitated user testing and played a crucial role in securing investment for the Minimum Viable Product (MVP).
The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.
The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.
The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.
Hitting the GYM to define our core users.
In the initial phase, we focused on understanding our users and confirming the product’s direction. Visits to gyms in North London, Manchester, and Leeds allowed us to interview both fitness enthusiasts and trainers. From this research, we identified two key user groups: Coaches (content creators) and Doers (fitness seekers). Detailed personas were developed to guide feature prioritization and design decisions.
UI & Interaction Design
The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.
The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.
The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.
The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.
The interface was designed for familiarity and ease of use, with a Netflix-style layout for content browsing. Key features like content saving and following favorite creators were prioritized to ensure an intuitive and seamless experience.
We also developed a portal for content creators to upload workouts, host live sessions, view analytics, and edit videos. Recognizing that video creation was a barrier for many coaches, we integrated a user-friendly video editing tool, enabling creators to produce high-quality content without expensive software or technical hurdles.
The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.
The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.
The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.
The brand and the event were to bring creative individuals together. The main goal of the brand and the event was to bring creative individuals together; we wanted our logo to reflect that. The shapes - just like the individuals in the community - come together to form a cohesive result.
"Working with Sam as our Lead Product Designer was a game-changer for Actve. Sam's exceptional design skills and strategic thinking elevated our product to new heights. His ability to understand and bring our vision to life was truly impressive. I'd highly recommend Sam to any company looking for a top-notch product designer."
Jack Peagam, CEO & Founder of Actve
During early research, our coaches often felt like they were lifting weights blindfolded when it came to content creation. They wanted guidance and actionable tips, so we provided targeted support to help them improve their content and confidently share their workouts.
Video creation was a significant challenge for our coaches, many of whom felt intimidated by editing and were reluctant to invest in expensive software. To address this, we integrated a user-friendly video editing tool directly into the platform, enabling coaches to create high-quality content easily and efficiently—flexing their creative muscles without breaking a sweat or the bank.
Design System
To build all of this, we crafted a robust design system. Every element within the system was infused with motion, ensuring that when the prototype flexed its muscles, it came alive with dynamic interactions. We utilized Figma's variable components to bring this vision to fruition, resulting in a seamless user experience that kept our users engaged and motivated to reach their fitness goals.
To build all of this, we crafted a robust design system. Every element within the system was infused with motion, ensuring that when the prototype flexed its muscles, it came alive with dynamic interactions. We utilized Figma's variable components to bring this vision to fruition, resulting in a seamless user experience that kept our users engaged and motivated to reach their fitness goals.
To build all of this, we crafted a robust design system. Every element within the system was infused with motion, ensuring that when the prototype flexed its muscles, it came alive with dynamic interactions. We utilized Figma's variable components to bring this vision to fruition, resulting in a seamless user experience that kept our users engaged and motivated to reach their fitness goals.
To build all of this, we crafted a robust design system. Every element within the system was infused with motion, ensuring that when the prototype flexed its muscles, it came alive with dynamic interactions. We utilized Figma's variable components to bring this vision to fruition, resulting in a seamless user experience that kept our users engaged and motivated to reach their fitness goals.
To support this work, I led the creation of a robust design system, with motion-infused components and dynamic interactions to keep users engaged. Figma’s variable components were leveraged to ensure consistency, scalability, and a seamless experience across the platform.
To build all of this, we crafted a robust design system. Every element within the system was infused with motion, ensuring that when the prototype flexed its muscles, it came alive with dynamic interactions. We utilized Figma's variable components to bring this vision to fruition, resulting in a seamless user experience that kept our users engaged and motivated to reach their fitness goals.
To build all of this, we crafted a robust design system. Every element within the system was infused with motion, ensuring that when the prototype flexed its muscles, it came alive with dynamic interactions. We utilized Figma's variable components to bring this vision to fruition, resulting in a seamless user experience that kept our users engaged and motivated to reach their fitness goals.
To build all of this, we crafted a robust design system. Every element within the system was infused with motion, ensuring that when the prototype flexed its muscles, it came alive with dynamic interactions. We utilized Figma's variable components to bring this vision to fruition, resulting in a seamless user experience that kept our users engaged and motivated to reach their fitness goals.
To build all of this, we crafted a robust design system. Every element within the system was infused with motion, ensuring that when the prototype flexed its muscles, it came alive with dynamic interactions. We utilized Figma's variable components to bring this vision to fruition, resulting in a seamless user experience that kept our users engaged and motivated to reach their fitness goals.
Project Outcomes
£500k
first round funned, using concept and research
500+
users signed up to beta version of Actve
Special Thanks
To all who joined during the research, the creative team at Catch and the whole cast of Peep Show for being our go to placeholder names!
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