Real Life Stories
Real Life Stories
Real Life Stories
Real Life Stories
Real Life Stories
A series of interactive documentaries focusing on young people tackling mental health 🧠
Client
NHS
Role(s)
Lead Designer
Art Director
Normalising talking about mental health
Normalising talking about mental health
Normalising talking about mental health
Normalising talking about mental health
Normalising talking about mental health
The NHS engaged Thompson Brand Partners to produce a video series aimed at educating Gen-Z about mental health and providing support to those affected. I led the design and creative direction, ensuring the project resonated with young audiences through short, interactive videos rather than traditional passive content. This format encouraged active engagement with real-time information, making the educational experience more immersive.
The NHS enlisted Thompson Brand Partners to produce a video series aimed at educating Gen-Z about mental health issues and offering support to those affected. Our approach diverged from traditional videos, opting instead for short interactive clips. This innovative format empowered viewers to actively engage with real-time information rather than passively watching.
The NHS enlisted Thompson Brand Partners to produce a video series aimed at educating Gen-Z about mental health issues and offering support to those affected. Our approach diverged from traditional videos, opting instead for short interactive clips. This innovative format empowered viewers to actively engage with real-time information rather than passively watching.
The NHS enlisted Thompson Brand Partners to produce a video series aimed at educating Gen-Z about mental health issues and offering support to those affected. Our approach diverged from traditional videos, opting instead for short interactive clips. This innovative format empowered viewers to actively engage with real-time information rather than passively watching.
The NHS enlisted Thompson Brand Partners to produce a video series aimed at educating Gen-Z about mental health issues and offering support to those affected. Our approach diverged from traditional videos, opting instead for short interactive clips. This innovative format empowered viewers to actively engage with real-time information rather than passively watching.
Research & Platform Design
Drawing from current trends and user research, our aim was to design a platform that resonated with our core users. Recognizing the popularity of short video content on platforms like Instagram and TikTok among our young audience, we opted to incorporate this format. These short videos seamlessly transitioned into informative segments about the discussed subjects, culminating in the development of a straightforward interactive web series.
Drawing from current trends and user research, our aim was to design a platform that resonated with our core users. Recognizing the popularity of short video content on platforms like Instagram and TikTok among our young audience, we opted to incorporate this format. These short videos seamlessly transitioned into informative segments about the discussed subjects, culminating in the development of a straightforward interactive web series.
Drawing from current trends and user research, our aim was to design a platform that resonated with our core users. Recognizing the popularity of short video content on platforms like Instagram and TikTok among our young audience, we opted to incorporate this format. These short videos seamlessly transitioned into informative segments about the discussed subjects, culminating in the development of a straightforward interactive web series.
Drawing from current trends and user research, our aim was to design a platform that resonated with our core users. Recognizing the popularity of short video content on platforms like Instagram and TikTok among our young audience, we opted to incorporate this format. These short videos seamlessly transitioned into informative segments about the discussed subjects, culminating in the development of a straightforward interactive web series.
Drawing on user research and current content trends, we designed a platform tailored to mobile-first consumption, recognizing Gen-Z’s preference for short video formats on Instagram and TikTok. These short clips seamlessly transitioned into informative segments, culminating in a straightforward interactive web series.
Drawing from current trends and user research, our aim was to design a platform that resonated with our core users. Recognizing the popularity of short video content on platforms like Instagram and TikTok among our young audience, we opted to incorporate this format. These short videos seamlessly transitioned into informative segments about the discussed subjects, culminating in the development of a straightforward interactive web series.
Drawing from current trends and user research, our aim was to design a platform that resonated with our core users. Recognizing the popularity of short video content on platforms like Instagram and TikTok among our young audience, we opted to incorporate this format. These short videos seamlessly transitioned into informative segments about the discussed subjects, culminating in the development of a straightforward interactive web series.
Drawing from current trends and user research, our aim was to design a platform that resonated with our core users. Recognizing the popularity of short video content on platforms like Instagram and TikTok among our young audience, we opted to incorporate this format. These short videos seamlessly transitioned into informative segments about the discussed subjects, culminating in the development of a straightforward interactive web series.
Drawing from current trends and user research, our aim was to design a platform that resonated with our core users. Recognizing the popularity of short video content on platforms like Instagram and TikTok among our young audience, we opted to incorporate this format. These short videos seamlessly transitioned into informative segments about the discussed subjects, culminating in the development of a straightforward interactive web series.
Creative Execution
Our initial hurdle was crafting platform content that seamlessly translated to mobile viewing. Opting for a 9:16 filming ratio, we devised a makeshift cardboard cut-out to visualize the end product's mobile display. Filming spanned several weeks, maintaining a deliberately "home-made" aesthetic. We intentionally eschewed excessive polish, prioritizing audience relatability and a genuine connection with the films.
Our initial hurdle was crafting platform content that seamlessly translated to mobile viewing. Opting for a 9:16 filming ratio, we devised a makeshift cardboard cut-out to visualize the end product's mobile display. Filming spanned several weeks, maintaining a deliberately "home-made" aesthetic. We intentionally eschewed excessive polish, prioritizing audience relatability and a genuine connection with the films.
Our initial hurdle was crafting platform content that seamlessly translated to mobile viewing. Opting for a 9:16 filming ratio, we devised a makeshift cardboard cut-out to visualize the end product's mobile display. Filming spanned several weeks, maintaining a deliberately "home-made" aesthetic. We intentionally eschewed excessive polish, prioritizing audience relatability and a genuine connection with the films.
Our initial hurdle was crafting platform content that seamlessly translated to mobile viewing. Opting for a 9:16 filming ratio, we devised a makeshift cardboard cut-out to visualize the end product's mobile display. Filming spanned several weeks, maintaining a deliberately "home-made" aesthetic. We intentionally eschewed excessive polish, prioritizing audience relatability and a genuine connection with the films.
Our first challenge was ensuring the content translated effectively to mobile screens. Using a 9:16 filming ratio, we created a cardboard cut-out prototype to visualize the mobile experience. Filming spanned several weeks, maintaining a deliberately “home-made” aesthetic to ensure relatability and a genuine connection with viewers.
During the creative phase, I led the videography and art direction while designing a minimal UI kit to complement the documentary’s aesthetic. Typography and responsive design were optimized for larger screens, but the mobile experience remained central, keeping educational content accessible throughout. Impactful quotes were incorporated to enhance engagement without distracting from the narrative.
Our initial hurdle was crafting platform content that seamlessly translated to mobile viewing. Opting for a 9:16 filming ratio, we devised a makeshift cardboard cut-out to visualize the end product's mobile display. Filming spanned several weeks, maintaining a deliberately "home-made" aesthetic. We intentionally eschewed excessive polish, prioritizing audience relatability and a genuine connection with the films.
Our initial hurdle was crafting platform content that seamlessly translated to mobile viewing. Opting for a 9:16 filming ratio, we devised a makeshift cardboard cut-out to visualize the end product's mobile display. Filming spanned several weeks, maintaining a deliberately "home-made" aesthetic. We intentionally eschewed excessive polish, prioritizing audience relatability and a genuine connection with the films.
Our initial hurdle was crafting platform content that seamlessly translated to mobile viewing. Opting for a 9:16 filming ratio, we devised a makeshift cardboard cut-out to visualize the end product's mobile display. Filming spanned several weeks, maintaining a deliberately "home-made" aesthetic. We intentionally eschewed excessive polish, prioritizing audience relatability and a genuine connection with the films.
Our initial hurdle was crafting platform content that seamlessly translated to mobile viewing. Opting for a 9:16 filming ratio, we devised a makeshift cardboard cut-out to visualize the end product's mobile display. Filming spanned several weeks, maintaining a deliberately "home-made" aesthetic. We intentionally eschewed excessive polish, prioritizing audience relatability and a genuine connection with the films.
“I’m really proud of the Real Stories project is a great new component that I hope will show young people that they’re not alone.”
“I’m really proud of the Real Stories project is a great new component that I hope will show young people that they’re not alone.”
“I’m really proud of the Real Stories project is a great new component that I hope will show young people that they’re not alone.”
“I’m really proud of the Real Stories project is a great new component that I hope will show young people that they’re not alone.”
“I’m really proud of the Real Stories project is a great new component that I hope will show young people that they’re not alone.”
Dr Jane MischenkoLead
Strategic Commissioner: Children & Maternity Care, NHS West Yorkshire ICB
Dr Jane MischenkoLead
Strategic Commissioner: Children & Maternity Care, NHS West Yorkshire ICB
Dr Jane MischenkoLead
Strategic Commissioner: Children & Maternity Care, NHS West Yorkshire ICB
Dr Jane MischenkoLead
Strategic Commissioner: Children & Maternity Care, NHS West Yorkshire ICB
Dr Jane MischenkoLead
Strategic Commissioner: Children & Maternity Care, NHS West Yorkshire ICB
Project Outcomes
3
awards from DesignWeek, Drum & Rose Creative
Special Thanks
To all those who took part in the series and sharing their stories.
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