iQ Stays
iQ Stays
iQ Stays
iQ Stays
iQ Stays
Elevating student accommodation from rooms to a vibrant community, where every student shapes their own stay 🛏️
Client
iQ
Role(s)
Head of Design
Leveling Up Student Digs
Leveling Up Student Digs
Leveling Up Student Digs
Leveling Up Student Digs
Leveling Up Student Digs
iQ Student Living, a leading provider of purpose-built student accommodation in the UK, approached Catch for a future-proof solution. They sought an intuitive room booking system and personalized resident app. Our approach, inspired by Airbnb, emphasized lifestyle and rooms, tailored to post-millennials and Gen Z. Additionally, we conducted over 50 hours of user interviews and testing to ensure optimal usability.
iQ Student Living, a leading provider of purpose-built student accommodation in the UK, approached Catch for a future-proof solution. They sought an intuitive room booking system and personalized resident app. Our approach, inspired by Airbnb, emphasized lifestyle and rooms, tailored to post-millennials and Gen Z. Additionally, we conducted over 50 hours of user interviews and testing to ensure optimal usability.
iQ Student Living, a leading provider of purpose-built student accommodation in the UK, approached Catch for a future-proof solution. They sought an intuitive room booking system and personalized resident app. Our approach, inspired by Airbnb, emphasized lifestyle and rooms, tailored to post-millennials and Gen Z. Additionally, we conducted over 50 hours of user interviews and testing to ensure optimal usability.
iQ Student Living, a leading provider of purpose-built student accommodation in the UK, approached Catch for a future-proof solution. They sought an intuitive room booking system and personalized resident app. Our approach, inspired by Airbnb, emphasized lifestyle and rooms, tailored to post-millennials and Gen Z. Additionally, we conducted over 50 hours of user interviews and testing to ensure optimal usability.
During extensive discovery, we engaged with hundreds of students to understand their accommodation needs. While the industry prioritized buildings and amenities, students craved a lifestyle-oriented approach. Our solution, a smart search feature, connected students with rooms while showcasing the surrounding lifestyle. This approach resonated well during user testing, culminating in a validated product for iQ. Alongside, I facilitated team success by setting clear project goals aligned with business objectives.
During extensive discovery, we engaged with hundreds of students to understand their accommodation needs. While the industry prioritized buildings and amenities, students craved a lifestyle-oriented approach. Our solution, a smart search feature, connected students with rooms while showcasing the surrounding lifestyle. This approach resonated well during user testing, culminating in a validated product for iQ. Alongside, I facilitated team success by setting clear project goals aligned with business objectives.
During extensive discovery, we engaged with hundreds of students to understand their accommodation needs. While the industry prioritized buildings and amenities, students craved a lifestyle-oriented approach. Our solution, a smart search feature, connected students with rooms while showcasing the surrounding lifestyle. This approach resonated well during user testing, culminating in a validated product for iQ. Alongside, I facilitated team success by setting clear project goals aligned with business objectives.
During extensive discovery, we engaged with hundreds of students to understand their accommodation needs. While the industry prioritized buildings and amenities, students craved a lifestyle-oriented approach. Our solution, a smart search feature, connected students with rooms while showcasing the surrounding lifestyle. This approach resonated well during user testing, culminating in a validated product for iQ. Alongside, I facilitated team success by setting clear project goals aligned with business objectives.
During extensive discovery, we engaged with hundreds of students to understand their accommodation needs. While the industry prioritized buildings and amenities, students craved a lifestyle-oriented approach. Our solution, a smart search feature, connected students with rooms while showcasing the surrounding lifestyle. This approach resonated well during user testing, culminating in a validated product for iQ. Alongside, I facilitated team success by setting clear project goals aligned with business objectives.
The previous booking process was cumbersome, averaging about 6 minutes to complete, with a convoluted interface and numerous steps. Through extensive interviews and user testing, we streamlined the journey to just 3 steps and reduced booking times to just 3 minutes. This revamped process offers users the freedom to customize everything from their room selection to their roommate preferences. Interactive floor plans enable users to easily book and reserve rooms for themselves and their friends, addressing a highly requested feature identified during user testing.
The previous booking process was cumbersome, averaging about 6 minutes to complete, with a convoluted interface and numerous steps. Through extensive interviews and user testing, we streamlined the journey to just 3 steps and reduced booking times to just 3 minutes. This revamped process offers users the freedom to customize everything from their room selection to their roommate preferences. Interactive floor plans enable users to easily book and reserve rooms for themselves and their friends, addressing a highly requested feature identified during user testing.
The previous booking process was cumbersome, averaging about 6 minutes to complete, with a convoluted interface and numerous steps. Through extensive interviews and user testing, we streamlined the journey to just 3 steps and reduced booking times to just 3 minutes. This revamped process offers users the freedom to customize everything from their room selection to their roommate preferences. Interactive floor plans enable users to easily book and reserve rooms for themselves and their friends, addressing a highly requested feature identified during user testing.
The previous booking process was cumbersome, averaging about 6 minutes to complete, with a convoluted interface and numerous steps. Through extensive interviews and user testing, we streamlined the journey to just 3 steps and reduced booking times to just 3 minutes. This revamped process offers users the freedom to customize everything from their room selection to their roommate preferences. Interactive floor plans enable users to easily book and reserve rooms for themselves and their friends, addressing a highly requested feature identified during user testing.
The previous booking process was cumbersome, averaging about 6 minutes to complete, with a convoluted interface and numerous steps. Through extensive interviews and user testing, we streamlined the journey to just 3 steps and reduced booking times to just 3 minutes. This revamped process offers users the freedom to customize everything from their room selection to their roommate preferences. Interactive floor plans enable users to easily book and reserve rooms for themselves and their friends, addressing a highly requested feature identified during user testing.
To align with the revamped booking experience, we enlisted photographer and videographer Mark Howe to create a stunning array of visual content. Together, we produced over 20 city guides and a wealth of captivating imagery that showcased the essence of each location. This dynamic content breathed life into the platform, providing prospective students with an enticing glimpse into their potential living environments.
To align with the revamped booking experience, we enlisted photographer and videographer Mark Howe to create a stunning array of visual content. Together, we produced over 20 city guides and a wealth of captivating imagery that showcased the essence of each location. This dynamic content breathed life into the platform, providing prospective students with an enticing glimpse into their potential living environments.
To align with the revamped booking experience, we enlisted photographer and videographer Mark Howe to create a stunning array of visual content. Together, we produced over 20 city guides and a wealth of captivating imagery that showcased the essence of each location. This dynamic content breathed life into the platform, providing prospective students with an enticing glimpse into their potential living environments.
To align with the revamped booking experience, we enlisted photographer and videographer Mark Howe to create a stunning array of visual content. Together, we produced over 20 city guides and a wealth of captivating imagery that showcased the essence of each location. This dynamic content breathed life into the platform, providing prospective students with an enticing glimpse into their potential living environments.
To align with the revamped booking experience, we enlisted photographer and videographer Mark Howe to create a stunning array of visual content. Together, we produced over 20 city guides and a wealth of captivating imagery that showcased the essence of each location. This dynamic content breathed life into the platform, providing prospective students with an enticing glimpse into their potential living environments.
iQ in your pocket, making daily student life manageable
iQ in your pocket, making daily student life manageable
iQ in your pocket, making daily student life manageable
iQ in your pocket, making daily student life manageable
iQ in your pocket, making daily student life manageable
iQ aimed to simplify student life with an intuitive app for residents, seamlessly managing contracts, payments, and services. With a focus on UX/UI design, we ensured the app was visually appealing and easy to navigate. Using Cordova, we integrated website code into native app containers, maintaining consistency across platforms. This streamlined approach provided residents with a cohesive and user-friendly interface across web and mobile platforms.
iQ aimed to simplify student life with an intuitive app for residents, seamlessly managing contracts, payments, and services. With a focus on UX/UI design, we ensured the app was visually appealing and easy to navigate. Using Cordova, we integrated website code into native app containers, maintaining consistency across platforms. This streamlined approach provided residents with a cohesive and user-friendly interface across web and mobile platforms.
iQ aimed to simplify student life with an intuitive app for residents, seamlessly managing contracts, payments, and services. With a focus on UX/UI design, we ensured the app was visually appealing and easy to navigate. Using Cordova, we integrated website code into native app containers, maintaining consistency across platforms. This streamlined approach provided residents with a cohesive and user-friendly interface across web and mobile platforms.
iQ aimed to simplify student life with an intuitive app for residents, seamlessly managing contracts, payments, and services. With a focus on UX/UI design, we ensured the app was visually appealing and easy to navigate. Using Cordova, we integrated website code into native app containers, maintaining consistency across platforms. This streamlined approach provided residents with a cohesive and user-friendly interface across web and mobile platforms.
iQ aimed to simplify student life with an intuitive app for residents, seamlessly managing contracts, payments, and services. With a focus on UX/UI design, we ensured the app was visually appealing and easy to navigate. Using Cordova, we integrated website code into native app containers, maintaining consistency across platforms. This streamlined approach provided residents with a cohesive and user-friendly interface across web and mobile platforms.
Project Outcomes
53%
reduction in booking times
128%
increase in bookings
Special Thanks
To all the student that took part in our user research, Mark Howe for the amazing photography work and the creative team at Catch!
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