Highlyte

The world’s first AI platform helping cannabis brands across America create compliant content 🌿

Client

Highlyte (By Amnesia)

Role(s)

Head of Experience
Product Owner

Helping Growing Cannabis Culture Using AI Technology

Highlyte emerged as a groundbreaking startup, revolutionizing the cannabis sector by helping cannabis and CBD brands ensure the safety and compliance of their content across US states and advertising platforms. The vision was to develop a fully automated AI platform capable of swiftly identifying compliance issues within brand assets.

I initially joined as a freelance UX researcher and product designer, embarking on a transformative two-year journey with Highlyte. Over time, I assumed the role of Head of Product Design and Product Owner, overseeing the hiring, development, and management of the platform and its global team (spread across the US, Africa, UK, and Canada).

Highlyte emerged as a groundbreaking startup, revolutionizing the cannabis sector by providing invaluable assistance to canna & CBD brands in ensuring the safety and compliance of their content across various US states and advertising platforms. The vision was to develop a cutting-edge, fully automated AI platform capable of swiftly identifying any compliance issues within user brand assets.

Initially I joining as their freelance UX researcher and product designer, I embarked on a transformative two-year journey with Highlyte. Over time, my responsibilities expanded, culminating in my role as the product owner. In this capacity, I oversaw the hiring, development and management of the platform and team, navigating its growth and evolution. Working fully remote from the UK, with a team scatter across the global (US, Africa, UK and Canda).

Highlyte emerged as a groundbreaking startup, revolutionizing the cannabis sector by providing invaluable assistance to canna & CBD brands in ensuring the safety and compliance of their content across various US states and advertising platforms. The vision was to develop a cutting-edge, fully automated AI platform capable of swiftly identifying any compliance issues within user brand assets.

Initially I joining as their freelance UX researcher and product designer, I embarked on a transformative two-year journey with Highlyte. Over time, my responsibilities expanded, culminating in my role as the product owner. In this capacity, I oversaw the hiring, development and management of the platform and team, navigating its growth and evolution. Working fully remote from the UK, with a team scatter across the global (US, Africa, UK and Canda).

Highlyte emerged as a groundbreaking startup, revolutionizing the cannabis sector by providing invaluable assistance to canna & CBD brands in ensuring the safety and compliance of their content across various US states and advertising platforms. The vision was to develop a cutting-edge, fully automated AI platform capable of swiftly identifying any compliance issues within user brand assets.

Initially I joining as their freelance UX researcher and product designer, I embarked on a transformative two-year journey with Highlyte. Over time, my responsibilities expanded, culminating in my role as the product owner. In this capacity, I oversaw the hiring, development and management of the platform and team, navigating its growth and evolution. Working fully remote from the UK, with a team scatter across the global (US, Africa, UK and Canda).

Research & Discovery

The initial phase involved thorough market and user research to gain a comprehensive understanding of our customers' needs. Upon analyzing this data and translating it into actionable insights, it became evident that cannabis brands were facing rapid closures across America due to stringent compliance laws. Moreover, they lacked the financial resources to employ full-time staff for content monitoring, and the ambiguity of compliance laws across states further exacerbated the challenge.

To address these issues, I spearheaded a two-week design sprint in collaboration with Highlyte founders, Countey Wu and Ray Ting, both prominent figures in the cannabis industry. Leveraging tools like FigJam and Google Hangouts for remote collaboration, we devised a solution that capitalized on their extensive knowledge of cannabis compliance. The result was an AI tool capable of swiftly identifying compliance issues within image, written, and video content.

The initial phase involved thorough market and user research to gain a comprehensive understanding of our customers' needs. Upon analyzing this data and translating it into actionable insights, it became evident that cannabis brands were facing rapid closures across America due to stringent compliance laws. Moreover, they lacked the financial resources to employ full-time staff for content monitoring, and the ambiguity of compliance laws across states further exacerbated the challenge.

To address these issues, I spearheaded a two-week design sprint in collaboration with Highlyte founders, Countey Wu and Ray Ting, both prominent figures in the cannabis industry. Leveraging tools like FigJam and Google Hangouts for remote collaboration, we devised a solution that capitalized on their extensive knowledge of cannabis compliance. The result was an AI tool capable of swiftly identifying compliance issues within image, written, and video content.

The initial phase involved thorough market and user research to gain a comprehensive understanding of our customers' needs. Upon analyzing this data and translating it into actionable insights, it became evident that cannabis brands were facing rapid closures across America due to stringent compliance laws. Moreover, they lacked the financial resources to employ full-time staff for content monitoring, and the ambiguity of compliance laws across states further exacerbated the challenge.

To address these issues, I spearheaded a two-week design sprint in collaboration with Highlyte founders, Countey Wu and Ray Ting, both prominent figures in the cannabis industry. Leveraging tools like FigJam and Google Hangouts for remote collaboration, we devised a solution that capitalized on their extensive knowledge of cannabis compliance. The result was an AI tool capable of swiftly identifying compliance issues within image, written, and video content.

The initial phase involved thorough market and user research to gain a comprehensive understanding of our customers' needs. Upon analyzing this data and translating it into actionable insights, it became evident that cannabis brands were facing rapid closures across America due to stringent compliance laws. Moreover, they lacked the financial resources to employ full-time staff for content monitoring, and the ambiguity of compliance laws across states further exacerbated the challenge.

To address these issues, I spearheaded a two-week design sprint in collaboration with Highlyte founders, Countey Wu and Ray Ting, both prominent figures in the cannabis industry. Leveraging tools like FigJam and Google Hangouts for remote collaboration, we devised a solution that capitalized on their extensive knowledge of cannabis compliance. The result was an AI tool capable of swiftly identifying compliance issues within image, written, and video content.

The initial phase involved thorough market and user research to understand our customers’ needs. Analysis revealed that cannabis brands were at risk of rapid closures due to stringent compliance laws, lacked resources to employ full-time compliance staff, and struggled with the ambiguity of regulations across states.